Making Future Magic: iPad light painting from Dentsu London on Vimeo.
iPad’s are cool. Not cool enough to make it into my tool box (mainly because of price) but I love to see others use technology in a manner outside the original design specs of the product. It’s even cooler when said results of experimenting brings light to some pretty cool stuff. This collaboration between Berg and Dentsu London has probably given birth to a whole new type of filmmaking, combining engineering, typography & stop motion animation to produce some ethereal looking images. Simply some amazing stuff that, if anything, will make you wonder how cool it is to think outside the box. [via Gizmodo]